I took the risk and it was so worthwhile. But in Kong’s letter he said: “Look, you’re gonna be able to grow at a startup than any other job. I graduated from UCLA totally ready to work that 9 to 5, low-salary job in a marketing agency or for a corporate brand. The personal risk was my own career trajectory. I’m all about this! And while it felt very fulfilling to help these men, making the transition to Jumpcut allowed me to impact a greater audience that I related to - especially those seeking a nontraditional career path but unsure of where to start. Simple Pickup is targeted to help men gain confidence, make friends, talk to women, and be happy. It was a mixture of believing in Jumpcut’s mission and taking a personal risk. Kong actually wrote a letter and taped it to the door of my room to persuade me to join! I was already working with some of the founders–Kong and Jesse–first as a graphic designer and later as lead copywriter for Simple Pickup, their Youtube channel when they pitched Jumpcut to me. I reached out to Kel to discuss her journey with Jumpcut and what she sees in the overlap between entertainment and innovation. Kel Livson (UCLA ‘14) is the Head of Content at Jumpcut Inc., a startup known as the “Netflix of Education” that creates captivating online courses for aspiring content creators and startup founders. That’s right - Jahtna no longer owes thousands of dollars to the business school that she says taught her less about business than Viral Academy.Silicon Beach (Part 2): Jumpcut’s Kel Livson In fact, she paid off all her student debt with her first big paycheck. Jahtna’s now earning a 6 figure income - 5 to 6 times what she did working the 9-5’s she hated. 8 “TMI” Feminine Hygiene HACKS You NEED To Know! - 5.1 Million Views.15 Beauty SECRET Hacks That Will Change Your Life!! - 7.6 Million Views.10 Hair HACKS You’ve NEVER Seen Before!! - 10 Million Views.To date, Jahtna has been one of the best Jumpcut success stories we’ve seen: They ended up giving me double! If it wasn’t for Viral Academy teaching me how much I’m worth, I wouldn’t have been able to make this a career long term.” Persistence Finally Pays Off
#JUMPCUT ACADEMY REVIEW HOW TO#
On my last brand deal, they tried to lowball me, and I used the negotiating tactics from the course How To Make Bank Off Brand Deals. “It’s intimidating to speak to such a big brand. And all it took to validate her decision was watching a few course videos:
Anything that could increase her odds of success was worth pursuing. Vitaly talked about this new initiative he was part of : Viral Academy - a course designed by successful YouTubers for people passionate about turning YouTube into their full-time jobs.ġ) Continue creating YouTube content without any guidance, and hope her channel doesn’t meet the same fate as the first one.Ģ) Take the guidance from proven YouTubers and give herself the best shot at achieving her dream. Luckily, around the same time she started her new channel, she found a video from her favorite creator, VitalyzdTV. Jahtna got back to the drawing board and came up with a new channel direction: DIY’s and beauty hacks. With no job to fall back on, she HAD to make YouTube work. She needed to come up with a plan fast or she wouldn’t be able to financially survive.įaced with an ultimatum, Jahtna decided to give YouTube one more shot.īut this time, she was all in. A 2nd Attempt, This Time With HelpĪs disappointed as Jahtna was that YouTube didn’t pan out, at least she had her job to fall back on right?Ģ years after Jahtna quit her nail art tutorial channel, Jahtna got laid off.Īt this point, she was in desperation mode. It was supposed to let her pursue a passion based lifestyle and escape from the 9-5 rat race - neither of which came true in her 2 years of work.
“I wasn’t getting ad revenue, I didn’t land any brand deals, it was just frustrating”
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